GirlsRule wwd article

Title: CREATIVITY CALLS AT GIRLS RULE SHOW .(Brief Article)

Date : 2/17/2000 ; Publication : WWD; Author : Kletter, Melanie

NEW YORK -- Amidst the roar of fashion week, two youth-oriented companies made their debut at the 12th Girls Rule show.

One Clothing, the New York junior firm, showed a variety of styles for fall based on the theme "Girl Power." Among the runway looks were denim tube tops with flower embroidery, bohemian print peasant tops and capri pants. Pleather, cowgirl denim and patchwork-style designs were also shown.

Three other firms also showed at Girls Rule: Chuck Roast, Ocean Pacific and Hybrid.

In its first jaunt down the runway, Planet Yumthing showed basic denim looks, hip apron dresses, knit sweaters with felt trim and wrap skirts, all designed to be made at home. Created by Ela Jaynes and Darren Greenblatt, Planet Yumthing aims to be more than just a clothing line. The firm plans to become a sort of Martha Stewart for the junior set, and has plans for a television show and book series. Of course, a Web site has already been launched at PlanetYumthing.com. Currently, the site features a section on how to create a terry-cloth skirt from a basic towel, and other how-to sections focus on home, beauty and gifts.

"Kids love making things personal, and we wanted to give that lifestyle opportunity to them," said Greenblatt, who is also the producer of the Girls Rule show.

At Chuck Roaste CR Jeans, designer Toshi Hosogai launched his new collection with a line of reversible denim shirts, skirts, dresses and pants. The line also features hand-embroidered jackets, peasant denim shirts and details like fringe and colored stitching.

Hybrid, a two-year-old streetwear-young designer brand, took its second walk down the Girls Rule runway. Designer Aissa Martin featured polar fleece vests, military pants and technical skirts.

"The collection is very much about blanketing," Martin said. "It is about indulging, with soft and comfy fabrics."

Chuck Roaste CR Jeans, which creates reversible denim clothing, and Planet Yumthing, a do-it-yourself clothing line, were launched at the biannual show, which is devoted to a showcasing cross-section of the junior market.

O.P.'s latest looks were seamed tops, capri pants, fringed denim jackets and nylon pants, many of them with an Americana theme. The 25-year-old sportswear firm has been recasting itself as a lifestyle brand through an expanded collection of product offerings and through advertising.