We are licensing our brand: the symbol of our heritage, and the quality and trust we have delivered for more than 22 years.
Download the Mood Book and Style Guide to your desk top. Study this outsdanding opportunity to
create a global lifestyle brand in apparel, beauty, home, eyewear, footwear etc.
People will buy the Official Brand Malibu California!
Download PDF
The City of Malibu, incorporated in 1991, is the essence of the California vision. A destination of dreams, made famous all over the world via millions of photos, movies and commercials. With mile after mile of sandy beaches and lush canyons, Malibu is one of the world’s premier beach communities.
Nothing says ‘Fun in the Sun’ like Malibu. The word ‘Malibu’ instantly evokes inspiring images of beautiful people, perfect beaches and a celebrity lifestyle in the minds of consumers all around the world. Malibu stands for personal reinvention, for health and the beauty of nature, for the future.
THE CORE ATTRIBUTES OF
THE BRAND
The City of Malibu is: Lush Canyons & The Great Outdoors Sun-Drenched, Beautiful & Dreamy Openness & Freedom Fun, Relaxed Beach Lifestyle Natural Beauty, Simple, Clean & Modern Design Stylish High-End Living, Healthy & Active Lifestyle.
Our brand is the symbol of our heritage, and the quality and trust we have delivered for more than 22 years.To our customers, it embodies our commitment to anticipate and meet their changing needs. To our organization, it represents the imagination we use to address those needs in a manner that reflects our values. We created these guidelines to ensure that we always remain true to our brand and the people, products and services it represents. Our tone of voice is optimistic, stylish and minimal.
BRANDING GUIDELINES
PDF Format
malibu-moodbook-3-12-4The guidelines in this section will help you implement the Malibu California brand expression system in consumer products. They explain the brand essentials of the system, demonstrate their correct use, and provide examples of typical application for hangtags and packaging on fashion and home products. Additional style guide work for advertising applications for print, billboard and third-party will need to be done.
The brand name for the consumer products (label and packaging) is MALIBU California and is the primary branding. The City of Malibu will always be mentioned on hangtags as secondary branding.
For information and guidance on proper use of these guidelines, refer to the Style Guide. The City of Malibu, incorporated in 1991, is the essence of the California vision. A destination of dreams, made famous all over the world via millions of photos, movies and commercials. With mile after mile of sandy beaches and lush canyons, Malibu is one of the world’s premier beach communities.
For further information about The City of Malibu Licensing please contact:
Sherwin "Ace" Ross
Excel Branding
213/ 884-8448
