design   |  photography  |  production  |  contact  |  website design    |  sales | marketing | brand management

 

 

Our Vision: is to think out of the box and come up with unique ideas that both enhance, protect andprofit our clients for the long term.

 

Our Mission: Protection, Promotion and Profit for our clients with evergreen programs that are unique, trend setting, fun, with taste, quality and integrity.

 

Excel Branding specializes in strategic brand extension licensing for trademarks, celebrities, designers, special events.

 

Sherwin "Ace" Ross a 35 year veteran in the apparel industry, grew up in Paris, France. Sherwin, a Stanislavsky method actor, musician, singer, dancer he has appeared in theater, film and TV. After staring in HAiR the Musical, Sherwin created hip-hugger bell-bottoms out of cotton Lycra leggings, his wild prints sold in Macys. Since the 80's Sherwin has been in apparel, licensing, retail, wholesale. Sherwin licensed the artwork form the 60's musical for apparel and accessories, is credited with creating the CBGB collection with Hilly Krystal, creating the One Clothing Company, licensing B heart B by Bugle Boy and is responsible for finding licensing programs for Wendy Williams, Snooki, Melissa McCarthy,  OmniPeace, Marika, and is currently working on many outstanding licensing and garment production projects.

 

Excel Branding in collaboration with Sun Capital Partners offers to the investment acquisition industry: expert reports of licensing potential for stressed brands or brands in need of financial solutions.

 

Ace Ross Studios offers apparel business consulting, production, branded and celebrity licensing opportunities, global trade show execution, retail sales, and marketing to transform your dreams into a compelling realty, expanding your business while creating a compelling legacy as a force for good on a global scale.

 

 

JAX                                      

                            

Jolt      Sag Harbor      Briggs New York          My Michelle           

                      

 

 

Decks

About Licensing

Licensing is the permission to use well known imagery, such as film, cartoon characters, sports or corporate trade marks on consumer products or in sales promotions. Licensors are typically film companies, TV production companies or sporting bodies who own the rights to the property and licensees are the companies who want to use the trademarks or imagery in their promotions or on their products.

Benefits to the licensees include raised awareness of products and promotions, increased sales and revenue, expanded customer base and a competitive advantage against similar products in the market place.


Benefits to the licensor include increased character or brand exposure, additional revenue, a stronger negotiating position with third parties such as TV, video and theatrical distributors and protection of trademarks and brand standards.

Our aim is to extend properties into the complete range of consumer products and services - to the benefit of the licensor, the licensees and the consumer. The longstanding relationships we have with many of our clients is a testament to our client care and the priority given to every property no matter how big or small.

REQUEST FOR PROPOSAL

When you submit your licensing proposal, please make sure that the following terms are included within. Not providing a complete proposal may result in the response to your proposal being delayed and/or rejected.

 

 


1)   Company seeking license including all address/contact info, including holding companies, subsidiaries, etc.
2) Property(ies) sought (Snooki, etc.)
3) Brief background of the company
4) Product(s) sought w/ description including material, sizes, styles, etc.
5) Expected wholesale and retail prices of each product
6) Term sought
7) Royalty Rate offer
8) Projection of sales by year over the course of the Term
9) Minimum Royalty Guarantee offer
10) Advance offer against Minimum Royalty Guarantee
11) Territories and languages sought
12) Channels of Distribution sought (including examples of key retailers for each)
13) Estimated Marketing Date (when you would start showing the product to retailers)
14) Estimated Ship Date
15) Estimated On-Shelf Date
In addition, we would like the following information:
- When do retailers expect product?
- When will Licensee need to ship product?
- When will Licensee's product be available to consumers to buy?
- When will Licensee need to start manufacture to achieve the above dates?

 

For further information please contact Sherwin Ace Ross

213/884-8448

ace@across.com

Drop Box

 

are available in t

 

    

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Sag Harbor

http://www.aceross.com/Sag_Harbor_Licensing.htm

One of woman wear's most iconic brands continues to be known for offering comfortable clothing at a great value. This modern classic brand accommodates the lifestyle of today’s woman with relevant and wearable trends that dress her every day; from weekday to weekend.

To deliver on its powerful and positive legacy, Sag Harbor is now available for licensing in intimates, handbags, footwear, apparel accessories, bedding/bath, luggage, eyewear/watches, health and beauty, swim wear, outerwear, and active wear.

    Business overview

Sag Harbor    

The Sag Harbor Customer

She is 45 years old and older with the sweet spot between 55-60 years of age.

She knows what works for her body and looks to Sag Harbor to provide her the fit and shape that this iconic brand is known for.

She tends to be more “classic” in her wardrobe choices but wants to look relevant and trend right.

She looks to Sag Harbor to fulfill all aspects of her lifestyle – from weekday to weekend – and feels confident, happy and attractive in whatever she selects.

Sag Harbor    

Brand Identity

For further information about

Sag Harbor

Licensing opportunities contact:

Sherwin "Ace" Ross

213/884-8448

ace@aceross.com

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http://www.aceross.com/my_michelle_licensing.html

 

licensing opportunities

http://www.aceross.com/my_michelle_licensing.html

Intimates PJ’s Handbags Backpacks Hosiery Accessories Beauty, Jewelry Footwear Outerwear Activewear Swimwear

The My Michelle brand is known for its quality and trend-right styling at affordable prices in sportswear and dresses for juniors, tweens, and little girls.

    

Juniors (ages 14-25)

She’s playful, flirty, and feminine. She is fashion savvy, loves color, and is not afraid to be bold.  She looks to the My Michelle brand for work, play, and special occasion apparel.

Tweens (ages 6-14)

She loves to have fun and be the ‘it’ girl. She picks My Michelle party dresses for her special occasions and colorful, playful outfits for school.

Recognized brand for over 20 years Acquired by Kellwood Corporation in 1998 (a Sun Capital Company) Accounts (to include, but not limited to):

 


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Johnny Rockets and Friendly’s

Are available for licensing in all categories.

 

Johnny Rockets.com

Friendly's.com

Licensing is available in foods, condiment, apparel, and home-goods.

 

Not confined to any decade or era, Johnny Rockets combines the best elements from a century of American dining history to create an experience and menu that are relevant today…and will be, for decades to come. In addition to malls, strip centers and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, amusement parks, campuses, military bases, cruise ships, sports arenas and seaports. Notable locations include highly visible and popular destinations, including Ocean Drive, in Miami’s South Beach; 3rd Street Promenade, in Santa Monica; South Street Seaport, in New York; and Universal City Walk, in Los Angeles.

Johnny Rockets licensing opportunity will bring this Iconic brand into the local, regional supermarkets and mass retail chains. Johnny Rockets has about 300 corporate and franchise-owned restaurants in 30 states and 16 countries, including 17 Six Flags amusement park locations and 11 Royal Caribbean cruise ships.

 

Each year, Johnny Rockets serves:

             

.

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Friendly's was founded in 1935, at the height of the Great Depression by brothers Prestley and Curtis Blake in Springfield, Massachusetts. The Blake brothers opened a small ice cream shop named "Friendly", selling double-dip cones for 5 cents each. In 1940, a second Friendly in West Springfield was opened with an expanded food menu. During World War II, the Blakes closed the business until the war's end. By 1951, 10 Friendly's were operating in Connecticut and Western Massachusetts. The expansion of the company led to the move of headquarters from Springfield to Wilbraham in 1960. By 1974 the chain had grown to 500 restaurants in the Mid-Atlantic and Northeast.

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Friendly's is best known for its Fribble shake. A Fribble is a thick shake, originally made with iced milk, now made with soft serve ice cream. Friendly's also offers breakfast, lunch and dinner items, such as hamburgers, french fries, wraps and sandwiches. Unlike chains Denny's and IHOP, breakfast items at Friendly's are available mornings only; lunch and dinner are available later.

.

Friendly's manufactures and sells packaged premium ice cream distributed in over 7,500 supermarkets (and other stores) nationwide. The licensing opportunities are available for Fribble, foods and condiments.

Friendly’s slogans:

.

 

 

"Johnny Rockets and Friendly’s", are upbeat, fun concepts that appeals to all generations. It is pure Americana. Johnny Rockets and Friendly’s corporate support keeps it that way.

"Johnny Rockets and Friendly’s" are demonstrating the exportability of Americana and the advantage of a flexible business model. "There are many countries with consumer demand for U.S. brands, limited competition and a growing number of consumers with increased spending power for Americana nostalgia."

Friendly's Ice Cream, LLC is the owner and operator of the Friendly's restaurant chain on the United States' East Coast. Friendly's was founded in 1935 in Springfield, Massachusetts by brothers Curtis Blake and S. Prestley Blake. Friendly's has 10,000 employees; John M. Maguire is the CEO. A total of 380 Friendly's are spread across America.

Ronn Teitelbaum, an award-winning men's fashion retailer, launched the first Johnny Rockets on June 6, 1986, on Melrose Avenue, in Los Angeles, California. He founded the concept on the belief that everyone deserves a place where they can escape from today’s complicated world and experience the uncomplicated goodness of classic Americana. The name originated by combining the timeless Johnny Appleseed story with the classic Oldsmobile Rocket 88. Together, they embody the concept of classic Americana and the promise of the future.

"Johnny Rockets and Friendly’s" are international restaurant chains that offer the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets and Friendly’s restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy 1/3-pound hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.

With annual sales in excess of $600 million, "Johnny Rockets and Friendly’s" are both time-tested brands with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal.

The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

We are requesting an initial meeting or conversation to determine the scope of your interest and thoughts. We look forward to speaking with you soonest. Please advice a convenient time.

 

For further information about The "Johnny Rockets and Friendly’s" licensing opportunities please contact:

Sherwin “Ace” Ross

213/884-8448

 

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TEHÁMA 

INTRODUCING TEHÁMA SPORT COUTURE...

A TRADITION OF YESTERDAY, TODAY AND TOMMORROW.

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www.marika.com

As property continues to soar at TJ Maxx, Marshall's and others

we are being asked by these retailers for licenses in

FOOTWEAR, BACKPACKS, HOSIERY, SWIMWEAR AND OTHER AREAS….

for further information about Marika Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

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http://www.hannaandersson.com

To view the PDF deck please click here

LICENSEE’S WILL HAVE ABILITY TO OFFER GOODS INTO 30 MILLION CATALOGS, WEBSITE WITH 15 MILLION PLUS VISITS AND ALL HA RETAIL STORES

Available categories are bedding, bath, party paper goods, stationary, eyewear, dress up play for girls, health and beauty, school uniforms, and more.

for further information about Hanna Anderson Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

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THE LIMITED FOR EYEWEAR, WATCHES, FRAGRANCE’S, HEALTH AND BEAUTY,

ACTIVEWEAR, BEDDING FOR OUTSIDE RETAILER SALES

Please click here for power point presentation deck.

Please click here for a PDF deck for The Limited.

 

for further information about The Limited Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

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Malibu of California

 

CITY OF MALIBU ENDORSED SEAL OF APPROVAL

Iconic name and city worldwide.

Categories include fashion lifestyle apparel, toys games, performance apparel,

outdoor products, health and beauty and more.

http://www.aceross.com/malibu.htm

 

The City of Malibu, incorporated in 1991, is the essence of the California vision. A destination of dreams, made famous all over the world via millions of photos, movies and commercials. With mile after mile of sandy beaches and lush canyons, Malibu is one of the world’s premier beach communities.


Nothing says ‘Fun in the Sun’ like Malibu. The word ‘Malibu’ instantly
evokes inspiring images of beautiful people, perfect beaches and a celebrity lifestyle in the minds of consumers all around the world. Malibu stands for personal reinvention, for health and the beauty of nature, for the future.

image

Download Links:

malibu-moodbook-3-12-4

malibu-styleguide-3-12

 

The City of Malibu is:Lush Canyons & The Great Outdoors Sun-Drenched, Beautiful & Dreamy Openness & Freedom Fun, Relaxed Beach Lifestyle Natural Beauty, Simple, Clean & Modern Design
Stylish High-End Living, Healthy & Active Lifestyle.


Our brand is the symbol of our heritage, and the quality and trust we have delivered for more than 22 years.

To our customers, it embodies our commitment to anticipate and meet their changing needs. To our organization, it represents the imagination we use to address those needs in a manner that reflects our values. We created these guidelines to ensure that we always remain true to our brand and the people, products and services it represents. Our tone of voice is optimistic, stylish and minimal.

for further information about The City of Malibu Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

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www.tehamainc.com

MENS - WEAR LINE CREATED BY CLINT EASTWOOD

SOLD IN BETTER DEPARTMENT STORES AND GOLF PRO SHOPS.

NOW AVAILABLE FOR ALL APPAREL INCLUDING GOLF, ALL DISTRIBUTION

Please click here to view the power point presentation of Tehama.

TEHÁMA, a Native American word that means “abundance of nature,” is a line of high-end, contemporary men’s and women’s active wear. Founded in 1997, TEHÁMA has become one of the fastest growing luxury and lifestyle brands in the country. The line was named to the Robb Report’s “Best Apparel Brands” top five list, three years in a row. It is currently sold in better pro shops and resorts, as well as at better department stores.

for further information about TEHAMA Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

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http://scrapetv.com/News/News%20Pages/Business/images/bally-total-fitness-logo.jpg

www.ballytotalfitness.com  

Categories include intimates, swim wear and cover-ups, nutritional supplements and vitamins,

children’s apparel, watches, eyewear, health and beauty, toys and games

for further information about Bally Total Fitness Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

 

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THE ICONIC LEGAND TONY BENNETT IS NOW BEING CONSIDERED IN VARIOUS AREAS TO INCLUDE REPRODUCTIONS OF HIS VAST ART COLLECTION, APPAREL, LIFESTYLE, FOODS AND MORE!!

for further information about Tony Bennett Licensing opportunities please contact:

Sherwin Ace Ross

213/884-8448

ace@aceross.com

 

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design   |  photography  |  production  |  contact  |  website design    |  sales | marketing | brand management


Sherwin "Ace"Ross
Ace Ross Studios

Excel Branding
entertainment  |  brand  |  marketing

office: 213/884-8448
www.aceross.com

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MALIBU for all apparel, swim wear and more…

KARINA SMIRNOFF FOR ALL ACTIVE AND SPORTSWEAR…

MIAMI INK’S RUTHLESS FOR T-SHIRTS, HOODIES, HEADWEAR….

JACKIE EVANCHO FOR APPAREL…..

 

TKO FOR APPAREL, FOOTWEAR, ACCESSORIES…….

HOLLYWOOD WRESTLING AND ALL LIKENESS AND IMAGES FOR APPAREL, T-SHIRTS

JUDGE JAMIE KENNEDY AND ALL HIS CHARACTERS LIKENESS, IMAGES AND PHRASES

Miss Universe, Miss USA and Ms. Teen USA for swim wear, active, intimates,  sports and more…all to be worn on air via nationally televised event…. FOOTWEAR IS AVAILABLE AND THE CONTESTANTS WILL WEAR THE COLLECTION ON AIR VIA NBC BROADCAST

My Beastly ABC’s for children’s apparel

Tony Bennett for men’s wear, apparel accessories………… FOOTWEAR IS AVAILABLE

Zac Efron for apparel……………… FOOTWEAR IS AVAILABLE

 

Excel Branding, Ace Ross Studios