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"Ross is a dynamic sales director with strong strategic marketing capabilities, an analytical mind, entrepreneurial and adventurous spirit who is very enrolling in the possibilities. He leads as a team player." "Matthew Choy, President Win Choice Hong Kong"
"The re-branding of the Pandora label into "One Clothing" had as much to do with the success of the company as Ross's excellent relationship with retailers, his price point and fast delivery time". "Darrell Hamilton, President Hamilton Communications"
Francis Harder, Director of Fashion Business Inc. calls Sherwin, "a natural marketer" and "one of the great creative problem solvers."
From the client's perspective, Joyce Segal of Joyce Leslie Stores said, "Sherwin is one of the most creative marketing guys out there, with an eye that's way ahead of the pack."
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SherWIN will help you develop an effective messaging strategy and creatively articulating that strategy in a compelling, effective way to grow sales, while creating a compelling legacy.
Sherwin Ross leadership skills for One Clothing as President of Sales and Marketing contributed in the creation of the powerful Junior Design and Manufacturing Business
that is now Forever 21.
Sherwin directed national advertising and public relations campaigns in publications such as WWD, Fashion Market, California Apparel News, Seventeen, Cosmo Girl, Girls Life, and Teen, among many others. One Clothing also sponsored Z100's Jingle Ball at Madison Square garden and participated in Fashion on 7th. Private label included development of "CBGB", HAiR the Musical Apparel" and Golf Punk. One Clothing shot to 100 million in sales in six years.
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Photography Ace Ross
Photography Ace Ross
Photography Ace Ross
Photography Ace Ross
Photography Ace Ross
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Confidential Reference Contact::
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Steve Wasserman
Wasserman, Comden & Cassleman
(818) 705-6800.
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Terry Martinez
California Apparel News
(213) 627-3737 ext 213
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Jeff Rudes
J-Brand Denim
(213) 749-3500
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Dov Charney
American Apparel
dov@americanapparel.net
Top ten primary responsibilities include:
1.Understanding the dynamics of the marketplace and the needs of your customers.
• Tracking the marketplace indicators and trends that
impact the retail segment your company competes in.
• Conducting customer research and competitive analysis, as
needed.
• Communicating marketplace findings with your marketing and
product teams.
• Transfer marketplace knowledge into successful marketing
strategies and branded communication.
2. Assisting in the development of company goals.
3. Working with the marketing team in setting and aligning brand and marketing goals.
4. Fiscally responsible for financial objectives of the eCommerce initiatives; develop budgets and ROI goals. Work in concert with your team and strategic partners, to develop strategies that increase sales for both the eCommerce department and your stores. Responsible for strategies, planning, implementation and coordination of eCommerce online SEO and offline marketing initiatives; drives site traffic through SEO marketing efforts.
5. Setting, implementing and coordinating the strategic direction for all direct marketing efforts. Track and monitor results.
• Brand positioning
• Brand development and marketing plans
• Direct marketing programs
• Local marketing
• Store and sales associate communication
• E-Marketing
• Marketing materials
• Advertising
• Public relations
• Associate materials
6. Ensuring all your branded communication is consistent with the company and brand positioning. Coordinating the development and implementation of all marketing campaigns, and trade show programs.
• Key messages
• Printed marketing materials
• e-Marketing
• Signage
• Advertising
• Other public communication (printed, electronic, verbal)
7. Working with the Product team in the development of products that support the brand positioning and marketing programs.
• Featured products for marketing campaigns
• Product planning to ensure product availability and
appropriate allocations
8. Coordinate Global Trade Shows.
9. Creating and executing new product launch initiatives from initial launch strategy through in store execution.
10. Supporting and developing associates to be successful in their careers with your company.
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