RETAIL IMPROVEMENT / MARKETING / SPECIAL EVENT COORDINATOR January 2009 - Present: AMERICAN APPAREL Los Angeles / Las Vegas
In the past 12 months I was responsible for initiating a 180 degree turn-around for American Apparel Las Vegas retail operations. Reporting directly to the CEO in effect triggered change in the global retail operations.
- Implement and maintained all visual merchandising directives and ensured execution of effective merchandising strategies at all Las Vegas Stores.
- Identified and executed marketing opportunities in The Forum Shops at Caesars Palace, The Miracle Mile, UNLV University and High Schools.
- Evaluate the performance of each associate and provide constant feedback to ensure results.
- Sales immediately increased 180% at Premium Outlet Store.
- Organized the 2009 University Factory Flea Market Tour event at multiple Universities.
- I implemented a direct marketing program on the tour to university students and all surrounding high schools.
- Worked in the Factory to organize and reduce closeout inventory.
- Booked, organized, scheduled and trained employees to execute the 2009 summer New York City Street Fairs. We reduced closeout inventory significantly.
- Booked appointments at the factory and showed the closeout-line to off price buyers.
SALES / MARKETING / BRAND Manager
2007- Present: FRIENDS OF CASHMERE LLC , Los Angeles
created a new brand for the luxury pet industry with Jeff Rudes @ J Brand Denim Company
- Sales and Marketing Co-Design, develop and produce product
- Design and develop website. www.friendsofcashmereboutique.com
- Manage SEO, social media network outsourcing.
- Photography for trade show display, magazine advertising, internet marketing pop.
- Plan and executed trade shows.
- Manage public relations
- Manage distribution
Director of Design, Sales & Marketing for Win Choice America A Division of Win Choice Hong Kong.
2006-2007 : WIN CHOICE AMERICA, Los Angeles
- Created a new division of Win Choice Asian Investment LTD in the USA.
- Created and executed branding strategies for junior sportswear distribution, sales, and marketing campaigns.
- Created concepts, designed junior apparel story boards, logos, art direction, colors and chose fabrics for fall 2007 and spring 2008.
- Here is one concept. http://www.kokoroclothing.com
- Merchandised Los Angeles Showroom.
- Communicated with Hong Kong factory designers following up on production for samples, costing, marketing package and scheduling.
2004- Present FOUNDASCO USA
Sales / Marketing / Distribution and Production FOB Philippines
- Private label sales and marketing for Foundasco factories in the Philippines.
- Produced private label for Charlotte Russe / Sharagano / created samples and costing for Ed Hardy Polo.
- Reference Henry Levy 213 627-4905
- Owner, Precy Mangulabnan foundasco_usa@yahoo.com
Owner / Designer / Sales & Marketing
2000-2003 ACE ROSS STUDIOS : Los Angeles / New York
Owner
- Sales, marketing, design and manufacture children's, junior and young Contemporary apparel for better department stores and boutiques.
- Created sales opportunities at Magic International and The New York City ENK shows.
- Shipped 1 million dollars in the first year.
1996 - 2000 : THE ONE VOICE FOUNDATION: Los Angeles / New York
Founder/ Director
- Created the non -profit with One Clothing to give back to the community.
- Caused fundraising in the industry for children education scholarships
- Caused fundraising in the industry to collect and distribute clothing to disaster stricken areas of the world.
1995 - 2000 : PANDORA CASUALS/ ONE CLOTHING: Los Angeles / New York
President of Sales & Marketing
- Renamed the Company ONE CLOTHING.
- Photography for catalogues trade show display, magazine advertising, internet marketing
- Planned and executed global trade shows including China and East Germany
- Designed and produced the first CBGB line.
- Developed B heart B by Bugle Boy, sold to Sears, Montgomery Ward, Mervyns.
- Traveled and marketed worldwide, successfully building sales from 750 K to 100 Million within 6 years.
- Owner: Changho OK alex@oneclothing.com
1990-1996 : SHES GOT LEGS : NYC
Owner / Manufacturer / Sales Marketing / Retailer / Wholesaler
- Designed and manufactured cotton Lycra leggings and hip hugger bellbottoms.
- Created multiple retail locations in Soho.
- The line was carried in Macy's.
- My clients included Brooke Shields, rock bands, and tall models. ( I made my bottoms extra long)
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