RETAIL IMPROVEMENT / MARKETING / SPECIAL EVENT COORDINATOR

January 2009 - Present:   AMERICAN APPAREL   Los Angeles  /  Las Vegas

- Implement and maintained all merchandising directives and ensured execution of effective merchandising strategies at all Las Vegas Stores.

- Identified and executed marketing opportunities in The Forum Shops at Caesars Palace, The Miracle Mile, UNLV University and High Schools.

- Evaluate the performance of each associate and provide constant feedback to ensure results.

- Sales immediately increased 180% at Premium Outlet Store.

- Organized the 2009 University Factory Flea Market Tour event at multiple Universities.

- I implemented a direct marketing program on the tour to university students and all surrounding high schools.

- Worked in the Factory to organize and reduce closeout inventory.

- Booked, organized, scheduled and trained employees to execute the 2009 summer New York City Street Fairs. We reduced closeout inventory significantly.

- Booked appointments at the factory and showed the closeout-line to off price buyers.

SALES / MARKETING / BRAND Manager

2007- Present: FRIENDS OF CASHMERE LLC , Los Angeles
created a new brand for the luxury pet industry with Jeff Rudes @ J Brand Denim Company
accountable for:
- Sales and Marketing
- Create www.friendsofcashmereboutique.com on line commerce web-site.
- SEO and Market Demand
- Develop and produce product
- Photography for trade show display, magazine advertising, and internet marketing.
- Create sales and marketing plan.
- Plan and execute trade shows.

- Public relations
- Source production, follow through production.


2006-2007 : WIN CHOICE AMERICA, Los Angeles
Director of Design, Sales & Marketing for Win Choice America A Division of Win Choice Hong Kong.

accountable for:
- Created a new division of Win Choice Asian Investment LTD in the USA junior apparel market.

- Designed Los Angeles Showroom.
- Orchestrated a complete identity change from Kaida Apparel to Win Choice America brand in the USA.

- Created marketing and executed advertising to the trade.
- Opened communication with Dillards, Kohl's, Caresse Sleepwear, Too Cute Inc.for business development in China.
- Worked with private branding accounts.
- Communicated with Hong Kong factory designers following up on production for samples, costing, marketing package and scheduling.
- Samples follow through with buyers and production in US.
- Created concept, designed junior apparel story boards, logos, art direction, chose colors and chose fabrics for fall 2007 and spring 2008.

- Shop the stores for trend.
- Created and executed branding strategies for junior sportswear sales and marketing campaigns.

2004- Present FOUNDASCO USA
Sales / Marketing / Distribution and Production FOB Philippines

accountable for:
- Private label sales and marketing for Foundasco factories in the Philippines.

- Produced private label for Charlotte Russe / Sharagano / created samples and costing for Ed Hardy Polo.

- Reference Henry Levy 213 627-4905
- Owner, Precy Mangulabnan foundasco_usa@yahoo.com

2000-2003 ACE ROSS STUDIOS : Los Angeles / New York
Owner / Designer / Manufacturer/ Sales & Marketing
- Junior and young contemporary sportswear collection . Sold to better boutiques and department stores.

1996 - 2000 : THE ONE VOICE FOUNDATION: Los Angeles / New York
Founder/ Director
- Created the non -profit with One Clothing to give back to the community.
- Caused fundraising in the industry for children education scholarships
- Caused fundraising in the industry to collect and distribute clothing to disaster stricken areas of the world.

1995 - 2000 : PANDORA CASUALS/ ONE CLOTHING: Los Angeles / New York
President of Sales & Marketing

- Traveled and marketed worldwide, successfully building sales from 750 K to 100 Million within 6 years.
- Renamed the Company ONE CLOTHING.

- Photography for catalogues trade show display, magazine advertising, internet marketing

- Planned and executed global trade shows including China and East Germany

- Designed and produced the first CBGB line.

- Owner: Changho OK alex@oneclothing.com

1990-1996 : SHES GOT LEGS : NYC

Owner / Designer/ Manufacturer / Sales Marketing / Retailer / Wholesaler

- Created the cotton, lycra Hip Hugger Bell Bottom . The line was carried in Macy's and other fine retailers.