Confidential Reference Contact:

Steve Wasserman

Wasserman, Comden & Cassleman
tel: 818 705 6800

email: swasserman@wcclaw.com

SALES / MARKETING / BRAND BUILDING

2007- Present: FRIENDS OF CASHMERE Boutique, Los Angeles
created a new luxury brand for the luxury pet industry.
accountable for:
>Sales and Marketing
>www.friendsofcashmere.com design and development

>www.friendsofcashmereboutique.com on line commerce web site
>SEO and Market Demand
>designed, developed and produce product
>photography for trade show display, magazine advertising, internet marketing
>plan and execute trade shows

>public relations
>source production, follow through production
contact: Steve Wasserman 818 705 6800 for reference

2006-2007 : WIN CHOICE AMERICA, Los Angeles
Director of Design, Sales & Marketing for Win Choice America A Division of Win Choice Hong Kong

accountable for:
*created a new division of Win Choice Asian Investment LTD in the USA junior apparel market

>Design Los Angeles Showroom
>Orchestrated a complete identity change from Kaida Apparel to Win Choice America brand in the USA.

>Created marketing and executed advertising to the trade.
>Opened communication with Dillards, Kohl's, Caresse Sleepwear, Too Cute Inc.for business development in China.
>Working with private branding accounts, (references available upon request), on product development
>Communicate with Hong Kong factory designers / production for samples, costing, marketing package and scheduling.
>Samples follow through with buyers and production in US.
>Create concept, design junior apparel story boards, logo's art direction, colors and fabrics for fall 2007 and spring 2008. (web sites available upon request)

>Shop the stores for trend.
>Create and execute branding strategies for junior sportswear distribution / sales / marketing campaigns.

2004 2006 FOUNDASCO USA
Sales / Marketing / Distribution FOB Manila

accountable for:
Private label sales and marketing for privately owned factories in the Philippines.

Produced private label for Charlotte Russe / Sharagano

worked with Tech Packs via Internet

Reference Henry Levy 213 627-4905
owner: Precy Mangulabnan foundasco_usa@yahoo.com

2000-2003 ACE ROSS STUDIOS : Los Angeles / New York
Owner / Designer / Sales & Marketing
Junior and young contemporary sportswear collection . Sold to better boutiques and department stores.

1996 - 2000 : THE ONE VOICE FOUNDATION: Los Angeles / New York
Founder/ Director
Created the non -profit with One Clothing to give back to the community.
caused fundraising in the industry for children education scholarships
caused fundraising in the industry to send clothing to disaster stricken areas of the world.

1995 - 2000 : PANDORA CASUALS/ ONE CLOTHING: Los Angeles / New York
Director of Sales/Marketing
Renamed the Company ONE CLOTHING.
*Became President of Sales & Marketing.

Created the CBGB line, developed B Heart B by Buggle Boy

Traveled and marketed world wide, successfully building sales from 500K to 100 Million within 6 years.

Owner: Changho OK alex@oneclothing.com

1990-1996 : SHES GOT LEGS : NYC
Owner / Manufacturer / Sales Marketing / Retailer
Created the cotton, lycra Hip Hugger Bell Bottom Legging. The line was carried in Macy's and other fine retailers.