Outlaw Attacks Intimates Market
Through Ace Ross Connection 

Los Angeles, June 26, 2001 - "Outlaw," the L.  A.  based denim and fashion house which licensed their barbed-wire logo for use on loungewear, sleepwear and lingerie to Ace Ross Studios, received a highly successful launch at the recent FEMME Show in New York.

"We are thrilled with the market's reaction to the Ace Ross additions to our line," said Mike Schmitt, who heads "Outlaw" with partners Kevin Port and Motley Crüe's famed bass player, Nikki Sixx.  "Our hard-edged theme is a reflection of real Americana  legend," Schmidt added.  "Ace is now taking it to an ever wider audience.  His sales in New York were really outstanding."

 The Ace Ross designed items for "Outlaw" even feature a secret "Pocket-Pantie" for a young girl's "must-hide" items.  The clothes all feature "Outlaw's" distinctive "barbed-wire" theme.

 "Outlaw's" intimates, sleepwear and lingerie are available at the new Ace Ross Studios at 1230 S. San Pedro (at the corner of Pico) in the heart of downtown L.A.'s  apparel market.  The line is also available at Fred Segal and Hot Topics outlets, among others.  "We went with Ace Ross and he came through for us," said Motley Crüe'sNikki Sixx.  "Ace is more than a marketing guru....he's a rocker too."

Contact:  Bob Rooney at Warren Cowan & Associates (310) 553-1055 or bbrooney@warrencowan.com. 

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Los Angeles,  Feb. 22, 2001 -- Los Angeles – Teen fashion creator Ace Ross will show his newest tween and junior designs at  double-barreled showings in New York this March when he exhibits Ace Ross Studios’ signature lines at the ENK Children’s Club at Pier 90 as well as the FAME exposition at the Jacob Javitts Center.

            Fresh from a triumph at Las Vegas’ Magic Show, where Ace Ross Studios wrote a record number of sales and initiated a series of powerful licensing agreements, Ross has signed to provide dresses, sleep ware and undies to MTV’s popular evening television series UNDRESSED.

            Ross will show Ace’s Kids” at the ENK Children’s Club at Pier 90 from March 4^th through 6^th in booth #1049.  He will overlap at the FAME Expo in Booth March 3^rd through 5^th where his Ace Ross Studios will show new Junior Sleepwear, Ace’s Undies and Junior collections for a 3/30 delivery.

            Heading up the Ross’ national sales team for Ace’s Kids sizes 7 through 16 and toddler will be Leslie Sears.   East Coast reps Lori Westchester and Abbie Baird Mellen from the Action Reaction showroom will represent the tween line “Ace’s Kids” by Ace Ross Studios Inc. on the East Coast.  Ross is also holding discussions with a Dallas showroom for space.

            Ross will launch his new ad campaign, “Dream Bigger,” at the New York shows.    It features kids in fantasy situations:  leading a symphony orchestra; starring in a movie; and becoming a rock star.  “I want kids to dream big  –  then dream even bigger,” Ross explained.

Contact:  Bob Rooney at Warren Cowan & Associates (310) 553-1055 or bbrooney@warrencowan.com. 

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Ace Ross Launches Clothing Line
Designed To Bring "Confidence" To Young Girls

New York,  Jan.  3 -- Ace Ross, the actor/singer turned fashion guru, premieres his first “Ace Ross Studios” line of tween and junior women’s clothing here at the International Fashion Boutique Show on  January 6th - 8th.  Ross’ inaugural line offers trendy, affordable basics at wholesale prices of $3 to $29 along with the conviction that they can instill “confidence” in his youthful clients.      

At the same time,  he assures buyers that Ace Ross Studios’ adaptation of “vertical operations” to the garment business will bring to market the quality, speedy delivery and unending variety vital to this volatile market driven by 12 to 18-year-old girls.     

The ebullient entrepreneur started out as a teen-aged singer in Paris, France, for Barclay Records.  He eventually toured the U.S. as “Berger” in “Hair.”  His trademark long, curly hair sets him apart from others in the garment business.  Ross segued from singing to fashion after he reintroduced bell-bottom jeans (“She’s got legs”) and, in 1995, launched the successful Pandora Casuals label which he then spun off into One Clothing.

Ross remained there for a five-year stint that saw the manufacturer grow to a multi-million dollar organization.

“I’m creating clothing which carries the message ‘Wearing Confidence.’ My logo represents Unity and Friendship,” Ross says.  “I want to let kids know just how special they are.”

Ross believes that his styles will help give young customers the confidence they deserve by relying, in part, on the simple elegance and stylishness of his clothes.  He recommends checking out his web site, aceross.com, to see some of his latest designs, his bio and, “most importantly,” he says, “ read the motivating letters I hope will help kids achieve in their lives even more than I have in mine.”

A committed motorcycle rider (Harley Davidson), photographer (he shoots his own ad campaigns), actor and musician, Ace Ross wants young women across America to know that he worries about their happiness and hopes to do something about it by giving them “the fashion fix they need and deserve.”

Contact:  Bob Rooney at Warren Cowan & Associates (310) 553-1055 or bbrooney@warrencowan.com. 

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See pictures of Ace Ross Studios, Inc.' launch of new clothes line

Ace's New Deal

LOS ANGELES — Sherwin "Ace" Ross, former president of One Clothing is set to make a statement of his own.

Under the Ace Ross Studios banner, Ross has entered into a joint venture with a prominent private label manufacturer based here to produce a junior and tween line, premiering at the New York Fashion Boutique Show, Jan. 6 to 8.

Just two months have passed since he filed a lawsuit against his former employer, One Clothing, a division of O&K Inc., alleging breach of contract and fraud.  In the pending suite, he is seeking more than $20 million in damages.

Ross, who joined One Clothing as an independent contractor in 1995, was given a 60-day notice of termination by O&K in September, according to Norman L. Pearl, an attorney representing Ross.

Since the day he left One, Ross has pursued partners for a new joint venture.

According to the terms of his new deal, he has a 40 percent stake, the title of president of sales and marketing and he will design as well.  The private label firm, who Ross declined to identify, holds 60 percent.

"The future of this business, especially in Los Angeles, is vertical," said Ross.  "It is the only way that junior and tween companies can survive at the price points that stores are looking at."

The new company is planning to hire two other private label manufacturers--one to produce T-shirts, the other denim products, Ross said, adding, "My intent is to brand Ace Ross."

The moderate junior and tween sportswear lines are expected to be wholesale priced from $3 to $29.

The retail debut next summer will incorporate a range of fabrics, including microfiber Tactel, cotton, denim, rayon jersey, cotton and spandex.

Geometric-printed tops, stretch poplin boot-cut pants and a denim category are among the offerings in the first collection.

The mission, said Ross, is "to offer trendy and affordable basics."  Projected first-year volume is $10 million.

About $200,000 is being allotted for a print ad and marketing campaign next year.

"Ace has been involved in the business for a substantial number of years," said Larry Jacobson, a partner in Stonefield Josephson Accountancy Corp., which will handle the company's accounting and licensing deals.  "Now he is creating a well-capitalized entity."

He noted Ross is not "rushing into anything" and is building the right infrastructure to facilitate substantial volume.

Contact:  Bob Rooney at Warren Cowan & Associates (310) 553-1055 or bbrooney@warrencowan.com. 

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