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" Nothing juices me more than focusing on an outstanding advertising campaign. I love the whole process in finding a purpose, outcome and action to take in creating the campaign that will touch the hearts of the buyers and consumer. The team work involved on that kind of creative level is like writing a hit song, producing a blockbuster movie and a broadway play. It's show time and I just enjoy creating a concept that enables the company to rise above the competition ." He casts local talent and has an eye to cast up and comming talents. Sherwin has worked with Jaime Presley and Mandy Moore before they were famous, he scouts locations, and is behind the lens at all photo shoots and promotional opportunities. Sherwin knows how important deadlines and opportunities for remnants and cancellations pop up with a 24 hour notice to get your camera ready adds to magazines. His relationship with the magazines and ad agencies to take action and getting the job done will contribute to the growth of your bottom line. Ross applies the same philosophy in his life as in business. He gives his pledge, that he will do his utmost to help you maximize your investment. Sherwin's talent is evident in the advertising campaigns and catalogue spreads he has created.
© all photos, lighting ,art direction, locations and casting by Ross / Hamilton |
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