The Brand Licensing Program.

• Mega-reality TV star and cultural phenomenon.

•Nicole "Snooki" Polizzi impresses millions on Dancing with the Stars.

• Top retail sell-thru for multiple brand product categories.
• Extraordinary marketing and social media promotional support.
• Now a mother and entrepreneur with a new hit TV show.

In terms of current media exposure for Snooki, she’s got close to seven million Twitter Followers, over seven million Facebook Likes and over 40 million Instagram Likes.  Her current MTV series starts filming Season 3 in weeks, and we have the opportunity to feature licensed products in the series.  Her national media profile continues to be staggering and her website newly hosted by a major Hollywood media empire attracts over 1.5 million unique monthly visitors. 

 

 

Snooki’s 42-Pound Post-Baby Weight Loss, Pt 1 | The Dr. Oz Show

Nicole “Snooki” Polizzi reveals how far she’s come since she

first became famous for her party-girl antics on Jersey Shore.

 

The following brand categories will debut at thousands of major retail doors 2013 /2014.

•Apparel
•Jewelry and hair accessories.
•Greeting cards.
•Eyelashes.
•Hair extensions.
•Fashion headphones and other audio products, “fashion you can hear.”
•Footwear.
•Handbags.
•Infant/toddler apparel.

   

Background on Snooki.  Snooki, as the TV character on Jersey Shore has mellowed. She no longer devotes her life to partying.  She’s still wildly entertaining and popular but in a broader, more traditional sense, and her second MTV hit series (now filming Season 2) features her new baby boy and fiancé, making for more traditional reality TV fare.  

We are coming to you with the new and improved Snooki.

She is over 7 million Face Book and Twitter fans, appears on a couple dozen talk show appearances annually, and has hundreds of website and magazine features.  With an audience bigger than the Kardashians, I submit Snooki is ripe for all categories.  Her Bebe fashion endorsement earlier this year led to a sell-out of the dress she wore, and she made a stunning appearance at Spring New York Fashion Week.

Snooki’s brand is already a big success after just a few months of my work with her.  Her design look of hot animal print with bright colors is trending, and she's an influence on many of today’s top brands.

 

In beauty, the current Snooki fragrance is Snooki by Nicole Polizzi. It's the #1 top-selling full-price brand at all Perfumania stores nationally year to date, and it debuted at Kmart and a half dozen other retailers several weeks ago. The new Snooki fragrance, called Snooki Couture by Nicole Polizzi, unveiled on HSN during Snooki's 3rd special November 7, 2012 telecast was a sell out!

The new fragrance is at all Perfumania doors will expand to mid-tier and mass in Spring 2013. Also in Snooki's new beauty offering (but not pictured here) are Snooki-branded nail polish (featuring her Snookilicious-scented clear-tone polish base), nail decals and press-on nails.

These snooktacular products are represented in gorgeous color stories, packaging and displays, and they will also be unveiled on the HSN telecast then expand to all Perfumania doors and go wide in Spring 2013.

SNOOKILICIOUS

 

Snooki is Heading to CES 2013 With New Line of Tech Gear

 

Snooki delivers a fiercely loyal consumer demo.  Snooki’s audience loves everything Snooki.  Millions of TV viewers; over 7 million FaceBook and Twitter Followers;  She will attract her fans to her retail partners.  And, her fans are consumers who spend.

Snooki is retail friendly, and her products sell.  Thousands of retail doors already carry Snooki-branded products, with thousands more by Q1/Q2 2013.  Already the #1 seller year-to-date at professional tanning salons in the U.S. and the #1 full-price seller of fragrance at Perfumania year to date.  Expanding fragrance and introducing nails products soon to nearly 3,000 additional retail doors this week.  Snooki sold out all products on her two-hour HSN special last November, and she's set for another HSN special November 7.  Fashion headphones and related audio accessories launching at thousands of doors Q1 2013, jewelry coming in weeks and greeting cards coming end of year.

Snooki has a huge social media presence and non-stop media.  Millions follow Snooki on Twitter and Facebook.  National media covers Snooki non-stop, with many stories featuring her global brand business.  Over two dozen talk show appearances and radio interviews per year; hundreds of magazine/newspaper features and interviews per year; and she’s a favorite of The New York Times.  Snooki was the #1 national media story from CES January in Las Vegas, announcing her new line of fashion headphones; the Bebe dress she wore on TV at the Grammy’s sold out nationally, within 24 hours; she was the #1 most-featured celebrity at the most recent New York Fashion Week; she's had her own Rolling Stone cover, and much more.

 

Snooki’s grown up and the CEO of her brand business, no longer a Jersey Shore party girl.  Snooki just became a mother and is planning her wedding.  She’s CEO of her emerging global brand business.  Leading beauty magazines such as Cosmopolitan, Allure, V and InStyle have featured Snooki beauty products.  See Snooki’s recent feature in V magazine showing a mature, stylish and beautiful woman, not the party girl of yesterday, at http://www.vmagazine.com/2012/05/snook-whos-talking/.

 

Representation of Snooki. Snooki brings the brand building and marketing experience of The Robert Thorne Comany, whom have employed their work with leading celebrity brands, including the Mary-Kate and Ashley global brand (with over $1 billion in annual retail sales), the Hilary Duff brand (with fashion and accessories selling at over 16,000 retail doors), the Quincy Jones brand (in publishing and audio/electronics), the Snooki brand (new to market), the Vatican brand (with global reach in home products and collectibles), and other celebrity, institutional and philanthropic brands. Snooki will employ these same innovative marketing initiatives (which are our specialty), developed and implemented in coordination with your marketing/PR team, including an integrated campaign of electronic, print and online advertising and promotion, publicity in TV, radio, magazines, newspapers and websites, retail appearances, contests, social media and more. We always develop millions of dollars' worth of annual media at no cost to our client’s retail partners. We’ve seen time and again great marketing gets customers in the door and great product keeps them coming back. These marketing initiatives will keep Snooki’s brand and her partnership with retail front-and-center in the media and Snooki products will become top-selling SKUs at retail.