Mercedes “MJ” Javid is the centerpiece star of Bravo’s hit series Shahs of Sunset, a Ryan Seacrest Production. Season Two just wraps early March, averaging 2.5 million viewers, twice the viewership of Shahs of Sunset Season One, Bravo and Ryan Seacrest are ecstatic about the show and Season Three is already confirmed to start filming soon.
MJ is a social butterfly, a full-figured Persian girl whose mother drives her crazy on the show (“My daughter’s not marriage material”; I’d rather stick hot needles in my eye than go on a vacation with my daughter”) whose weight is a constant frustration to her (“Can’t full-figured girls have fun, too?”) and she’s the centerpiece of the show’s drama within the Los Angeles Persian community. Retail access to plus-size clothing is becoming increasingly popular in the U.S., and MJ’s perfectly positioned to represent an affordable, fashion-forward plus-size line.
MJ’s a perfect fit for a partnership with your company. A fashionista herself, MJ would be right at home helping with the design process as well. Plus, her mega-hit reality TV show would be the ideal venue to complement the marketing of the fashion line, including in-show segments showcasing MJ (1) working with you folks on design, (2) at retail appearances promoting the line with media and fans, (3) at meetings discussing retail planning and marketing and (4) MJ wearing the product . Mj of course will also do national media interviews with leading TV, radio, print and online outlets in fashion, beauty, women’s, entertainment and business.
Below please find just some of the countless media stories about MJ this year, much on the national discussion on body image generated by her paparazzi stories and photos, many of the photos showing her at less than her best but eliciting countless international responses applauding her tenacity in pride of her body as well as her openness about her desire to be more fit, the very same struggle most plus-size gals experience.
Please let me know when you are free for a call to discuss this timely, exciting opportunity.
TMZ
http://www.tmz.com/2012/12/10/shahs-of-sunset-mj-bikini-photos/ and http://www.tmz.com/2013/02/05/shahs-of-sunset-mercedes-mj-javid-pool-photo/
Daily Mail http://www.dailymail.co.uk/tvshowbiz/article-2246919/Shahs-Of-Sunset-star-Mercedes-Javid-spills-tiny-bikini.html
Us Weekly http://www.usmagazine.com/celebrity-body/news/shahs-of-sunsets-mercedes-mj-javid-squeezes-into-tiny-bikini-20121212
Gossip David http://gossipdavid.com/2012/12/19/exclusive-interview-shahs-of-sunsets-mercedes-mj-javid-i-love-that-my-waist-is-tiny-compared-to-my-tts-ass-plus-i-plan-to-launch-full-figure-clothing-collection/
Joy Behar http://current.com/shows/joy-behar/videos/shahs-of-sunset-cast-slam-jersey-shore/
Celeb Buzz http://www.celebuzz.com/2012-12-16/shahs-of-sunsets-mj-javid-addresses-leaked-bikini-photos-i-was-thinking-nobody-was-around-exclusive-video/
At Sundance http://www.genconnect.com/lifestyle/shahs-of-sunset-stars-at-sundance-2013-video/