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Leading Celebrity-Gossip Daytime Talk-Show Host
Available for Licensing in Fashion, Beauty and Home
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We represent Wendy Williams in licensing for home products and apparel.
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Wendy Williams is the popular, impeccably stylish host of The Wendy Williams Show, the hit Fox TV syndicated celebrity-gossip daytime talk show with chart-topping ratings in the key viewership demo of women 25-54. The show is a "must-book" for top celebrities promoting their projects in film, TV, music, sports, publishing, fashion, politics and more.
Wendy Williams is now available for licensing in fashion, beauty and home including decor, accessories and furnishings. She’s a tastemaker whose exceptionally loyal viewers watch her show because of her passion, style and entertaining insight. Wendy talks often about her love of stylish apparel and home products, and She'll gift her products to her in-studio audience, appear at retail locations with her fans and media and, interview on other media outlets.
Wendy’s celebrity-gossip daytime talk show is a hit here to stay. The Wendy Williams Show is a network syndication TV hit airing daily year-round on Fox TV and other network affiliates. Season Five of Wendy’s show just debuted, and the show’s already been renewed for several years in light of its continuing ratings success. Wendy’s audience of nearly 10 million weekly viewers is over 80% women. The audience is inclusive and comprises all ethnicities. Its companion telecast on Black Entertainment Television (BET) targets the African-American viewer with daily airings.
It’s got the youngest median age of any talk show:
Ellen 55.2% GMA 56.9% The View 25.9%
It’s got the best skew (percentage of total viewers) to P12-49 of any talk show:
Wendy Williams |
55.4% |
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| Ellen | 34.9% |
| GMA | 32.2% |
| The View | 25.9% |
Wendy Williams viewers are ambitious and willing to try new things, and they take a great interest in bettering themselves. In a recent survey conducted by Debmar Mercury Syndication to measure general viewer attitudes, Wendy Williams viewers are head and shoulders above the competition in these attributes that matter to retailers.
"I like to keep up with the latest fashions.”
Ellen 87% The View 104% “I’m looking for new ideas to improve my life.”
Ellen 68% The View 53% “It’s worth paying extra for quality goods.”
Ellen 121% The View 97 % “I enjoy owning good quality things.”
Ellen 94% The View 100%
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Wendy's a style maven. Wendy is beautiful and stylish, with a keen grasp of fashion, beauty and home decor. She speaks to the everyday woman passionate about affordable and stylish fashion, beauty and home products. Her viewers respect and covet her taste and style direction. Wendy will have an active hand in the design of her Wendy Williams-branded products, cementing her brand program’s legitimacy to the media and consumer.
Wendy's show will feature her fashion, beauty and home brand. Wendy will regularly showcase her fashion, beauty and home product collections on The Wendy Williams Show, with discussion, runway shows and more. She will showcase her fashion on her show, gift her products to her in-studio audience, appear at retail locations with her fans and media and interview on other media outlets.
Wendy’s targeted product categories. Fashion: sportswear, active wear, intimates, footwear and handbags. On her show, Wendy frequently discusses the value of comfortable garments and undergarments and addresses the troubles many women encounter with imperfect garments and undergarments. Beauty: fragrance. Wendy is dear to millions of women, who’ll love to wear a fragrance Wendy designs. Home: furnishings, accessories and décor. On her show, Wendy frequently discusses her passion and progressive creative ideas about many types of home products.
About Wendy; Wendy is a mother and wife with a tremendously successful career as a radio personality, talk show host and best-selling author. She first made a name for herself on the radio, for 23 years, 16 years in New York City, and winning legions of fans and inducted into the National Radio Hall of Fame. The New York Times best selling author of Wendy’s Got The Heat (Simon & Schuster), The Wendy Williams Experience (Dutton Books), Ritz Harper Goes to Hollywood (Simon & Schuster) and additional installments in her Ritz Harper series. Host of The Wendy Williams Show, a coveted tastemaker launching or supporting countless celebrity careers and integral to celebrity publicity tours that seek access to her prestige, influence, high energy and audience loyalty.
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Wendy’s brand will have innovative marketing support. Wendy also brings the brand building and marketing experience of my business partner Robert Thorne and me which we’ve employed in our work with numerous leading celebrity brands, including the Mary-Kate and Ashley global brand (over $1 billion in annual retail sales), the Hilary Duff brand (selling at over 16,000 retail doors), the Quincy Jones brand (in publishing and audio/electronics globally), the Snooki brand (new to market, leading in its early categories), the Vatican brand (global reach in home products and collectibles) and other celebrity, institutional and philanthropic brands. (You can Google "robert thorne greg redlitz” for just some of the innovative brand marketing initiatives we've spearheaded.) Wendy's brand will employ these same marketing initiatives which are our specialty (and more, because of the fabulous asset we have at our disposal: Wendy’s daily national TV show). These initiatives will include an integrated campaign of electronic, print and online advertising, promotion and publicity on TV and radio, in magazines and newspapers and websites, at retail appearances, with contests and in social media. We always develop millions of dollars' worth of annual media at no cost to our clients’ retail partners. We’ve seen time and again that great marketing gets customers in the door and great product keeps them coming back. These initiatives will keep Wendy’s brand front-and-center in the media.
Sherwin "Ace" Ross
468 N. Camden Drive, Beverly Hills, CA 90210
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For further information about Wendy Williams please contact:
Sherwin Ross - 213/884-8448; ace@aceross.com
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All rights reserved © 2012 The Robert Thorne Company
For Wendy, we’re actively seeing fragrance, skin care, hair care, apparel (dresses, sportswear, activewear, sleepwear, swimwear, intimates/underwear, headwear, etc.), handbags, footwear, eyewear and home products (though we’re close to closing probably a retail arrangement for home products but the category is presently still available).
