Baby_Genius

Baby Genius is the award-winning line of Baby Genius® music and education based products and characters selling millions of music products for children in the U.S. and is represented in over 15 countries around the world.

Baby Genius has developed strong brand recognition with products sold throughout the largest retailers in the U.S. According to a study commissioned by the company, 70% of moms in the U.S. know the Baby Genius brand.

Baby Genius is now available for licensing in children's furniture, apparel, accessories, footwear, sports products, home goods, day care products, amusement parks, beauty and bath (soft goods), inflatables, dolls, action figures, robotics, etc.

Distribution Capabilities-The Company’s powerful Genius Distribution Network distributes and manages content for the Company’s own brands and entertainment content from other studios through 8,000 stores, top U.S. retailers, and digital distribution networks 70% of moms know and recognize the Baby Genius® brand*

• #1 Children’s Video-On-Demand program on COMCAST & Cox Cable’s
• 5 consecutive years of programming
• 1 million downloads per month
• Expanding across Comcast’s kids VOD networks including Spanish language
• 10 million bilingual Baby Genius® DVDs and CDs sold since 1999
• Available in over 8,000 retail stores nationwide!
• Over $40 million in retail sales of Baby Genius® toys [Fall 2009/10]

Partners Produce over 100,000 impressions per day.

WENDY'S KIDS MEALS
• Promoting & giving away Baby Genius board books
• 2012 Kids Meal promotion partner
• Year-long, nationwide campaign
• 6,500 restaurant. (Approximately 8 million books)

COMCAST
• 1 Million downloads per month
• #1 Children’s VOD show on Baby Boost Channel
• 5 consecutive years of programming with over 30 million downloads to date
• Expanding to include Spanish Language iTunes
• 8.1 million music downloads to date

Baby Genius has appeared on many prominent and popular television programs to provide promotional and informative segments on their brand and products. Offered with each segment are special offers and bundles for viewers to purchase products at a discount rate.

Baby Genius has appeared on such programming as:
• The Daily Buzz
• The Today Show
• Good Morning America
• FOX News
• KTLA 11
• The CW 11 Morning News

Sales from promotional offers that have accompanied each segment have proven successful and exceeded all pre-air predictions.

Baby Genius currently markets through the following channels:
• Mass Retail & Specialty Retail
• More than 8,000 stores nationwide
• Rental
• Direct Response
• babygenius.com
• Internet & Digital

Genius Distribution Network

INTERNATIONAL DISTRIBUTION

Baby Genius is represented in over 15 countries around the world with DVD and CD sales in retail or video-on demand. Genius brands wishes to properly distribute the Baby Genius products and are currently analyzing agreements and reformulating strategies.

New Negotiations are being made with Australia, New Zealand, The Middle East, and Western Europe.

Click on the characters below to see there webpage

We're the Robert Thorne Company. We know the value of celebrities to a brand. We provide state-of-the-art brand licensing services forwarding energy and excitement to your business with celebrity licensing, brand expansion and marketing expertise.

Celebrity licensing will build your brand's power, and celebrity brand marketing is where we excel. We know how to ignite a robust and ubiquitous strategic marketing campaign to inspire and appeal to the media, consumers, and retail, creating a national spotlight of major media attention, and surging foot traffic to a retail program. We will work closely with our licensees and their publicist, the media and retail to bring tremendous value to our client's respective retail programs. We believe product design, fit and construction are “king,” but strategic marketing and messaging very, very equally important. We’ve seen time and again great marketing gets customers in the door and great product keeps them coming back.

Principals Robert Thorne and Greg Redlitz, the architects who created and managed Mary-Kate and Ashley Olsen’s fashion, beauty, home and entertainment brand at Wal-Mart globally with over $1 billion of annual global retail sales. Our key strategy has worked for the Hilary Duff brand (with fashion and accessories selling at over 16,000 retail doors), the Quincy Jones brand (in publishing and audio/electronics), the Snooki brand (new to market), the Vatican Observatory Foundation (with global reach in home products and collectibles), and other celebrity, institutional and philanthropic brands.

For further information about Baby Genius please contact:

Sherwin Ross - 213/884-8448; ace@aceross.com

For further information about this Baby Genius please contact:

THE ROBERT THORNE COMPANY and GREGORY V. REDLITZ PLC

Sherwin Ace Ross

ace@aceross.com

213/884-8448






	Portfolio links: Marlen Esparza Melissa McCarthy Wendy Williams Snooki Taylor Armstrong Marina Orlova Omni Peace Josh Altman Mike Shouhed Mercedes Javid Home	Baby Genius is the award-winning line of Baby Genius® music and education based products and characters selling millions of music products for children in the U.S. and is represented in over 15 countries around the world. Baby Genius has developed strong brand recognition with products sold throughout the largest retailers in the U.S. According to a study commissioned by the company, 70% of moms in the U.S. know the Baby Genius brand. Baby Genius is now available for licensing in children's furniture, apparel, accessories, footwear, sports products, home goods, day care products, amusement parks, beauty and bath (soft goods), inflatables, dolls, action figures, robotics, etc. Distribution Capabilities-The Company’s powerful Genius Distribution Network distributes and manages content for the Company’s own brands and entertainment content from other studios through 8,000 stores, top U.S. retailers, and digital distribution networks 70% of moms know and recognize the Baby Genius® brand* • #1 Children’s Video-On-Demand program on COMCAST & Cox Cable’s • 5 consecutive years of programming • 1 million downloads per month • Expanding across Comcast’s kids VOD networks including Spanish language • 10 million bilingual Baby Genius® DVDs and CDs sold since 1999 • Available in over 8,000 retail stores nationwide! • Over $40 million in retail sales of Baby Genius® toys [Fall 2009/10] Partners Produce over 100,000 impressions per day. WENDY'S KIDS MEALS • Promoting & giving away Baby Genius board books • 2012 Kids Meal promotion partner • Year-long, nationwide campaign • 6,500 restaurant. (Approximately 8 million books) COMCAST • 1 Million downloads per month • #1 Children’s VOD show on Baby Boost Channel • 5 consecutive years of programming with over 30 million downloads to date • Expanding to include Spanish Language iTunes • 8.1 million music downloads to date Baby Genius has appeared on many prominent and popular television programs to provide promotional and informative segments on their brand and products. Offered with each segment are special offers and bundles for viewers to purchase products at a discount rate. Baby Genius has appeared on such programming as: • The Daily Buzz • The Today Show • Good Morning America • FOX News • KTLA 11 • The CW 11 Morning News Sales from promotional offers that have accompanied each segment have proven successful and exceeded all pre-air predictions. Baby Genius currently markets through the following channels: • Mass Retail & Specialty Retail • More than 8,000 stores nationwide • Rental • Direct Response • babygenius.com • Internet & Digital Genius Distribution Network INTERNATIONAL DISTRIBUTION Baby Genius is represented in over 15 countries around the world with DVD and CD sales in retail or video-on demand. Genius brands wishes to properly distribute the Baby Genius products and are currently analyzing agreements and reformulating strategies. New Negotiations are being made with Australia, New Zealand, The Middle East, and Western Europe. Click on the characters below to see there webpage We're the Robert Thorne Company. We know the value of celebrities to a brand. We provide state-of-the-art brand licensing services forwarding energy and excitement to your business with celebrity licensing, brand expansion and marketing expertise. Celebrity licensing will build your brand's power, and celebrity brand marketing is where we excel. We know how to ignite a robust and ubiquitous strategic marketing campaign to inspire and appeal to the media, consumers, and retail, creating a national spotlight of major media attention, and surging foot traffic to a retail program. We will work closely with our licensees and their publicist, the media and retail to bring tremendous value to our client's respective retail programs. We believe product design, fit and construction are “king,” but strategic marketing and messaging very, very equally important. We’ve seen time and again great marketing gets customers in the door and great product keeps them coming back. Principals Robert Thorne and Greg Redlitz, the architects who created and managed Mary-Kate and Ashley Olsen’s fashion, beauty, home and entertainment brand at Wal-Mart globally with over $1 billion of annual global retail sales. Our key strategy has worked for the Hilary Duff brand (with fashion and accessories selling at over 16,000 retail doors), the Quincy Jones brand (in publishing and audio/electronics), the Snooki brand (new to market), the Vatican Observatory Foundation (with global reach in home products and collectibles), and other celebrity, institutional and philanthropic brands. For further information about Baby Genius please contact: Sherwin Ross - 213/884-8448; ace@aceross.com For further information about this Baby Genius please contact: THE ROBERT THORNE COMPANY and GREGORY V. REDLITZ PLC Sherwin Ace Ross ace@aceross.com 213/884-8448 9654 Heather Rd, Beverly Hills, CA 90210 . . All rights reserved © 2012 The Robert Thorne Company