Portfolio:
#1 Boy Band Sensation Big Time Rush
Kendall Schmidt and Logan Mitchell
for Brand Licensing in ‘Tween Consumer Products'
We represent Nickelodeon TV stars Kendall Schmidt and Logan Mitchell, lead members of #1 boy band sensation Big Time Rush, two of the biggest ‘tween idols today, are now available for brand licensing in ‘tween consumer products. Kendall and Logan are presented by The Robert Thorne Company, from ‘tween consumer products brands Mary-Kate and Ashley and Stuff by Hilary Duff. “Boy band” means a group of young male music artists ‘tween girls covet!
(1) #1 boy band. America’s leading magazine Parade, with 32 million readers, ranks Big Time Rush#1 Boy Band of 2012, in its August 5 issue (above left).
(2) #1 Nickelodeon TV ratings. Nickelodeon’s #1 live-action TV series debut of all time with over 7 million viewers, 13 million average TV movie viewers, top Nickelodeon ‘tween TV series now airing Season 3.
(3) #1 boy band concert tour. Sold out 63-city 2012 summer tour at 15,000-20,000-seat arenas in North America, Puerto Rico, Costa Rica, Panama and Mexico.
(4) #1 albums. #1 on Billboard Kids and Soundtrack Album charts, #3 on Billboard Top 200 chart. Certified Gold, two albums and a third coming. More album sales than any other Nickelodeon stars. Millions of singles sold.
(5) Major motion picture. A new movie will be released to 1,800 theaters spring 2013.
(6) Chart-topping radio. Singles consistently rank Top 10 on Billboard Heatseekers chart.
(7) #1 boy band in ‘tween fan magazines/websites. Kendall and Logan regularly featured in leading ‘tween fan magazines and websites, and other media.
(8) Powerful promotional media support. Kendall and Logan will generate hundreds of millions of consumer impressions to support their brand licensing program as they appear year-round on TV, radio and entertainment websites and in magazines and newspapers, will make retail appearances crowded with thousands of fans and media and will undertake an active social media campaign.
(9) #1 ‘tween girls celebrity licensing/marketing agency. Kendall and Logan’s licensing program managed/marketed by The Robert Thorne Company, from ‘tween consumer products brands Mary-Kate and Ashley and Stuff by Hilary Duff.Licensing co-managed by 360 EMA.
Our Representation of BTR. Big Time Rush brings the brand building and marketing experience of Robert Thorne and Greg Redlitz, which we’ve employed in our work with leading celebrity brands, including the Mary-Kate and Ashley global brand (with over $1 billion in annual retail sales), the Hilary Duff brand (with fashion and accessories selling at over 16,000 retail doors), the Quincy Jones brand (in publishing and audio/electronics), the Snooki brand (new to market), the Vatican brand (with global reach in home products and collectibles), and other celebrity, institutional and philanthropic brands. (You can Google "robert thorne greg redlitz” for just some of the unique celebrity and institutional brand marketing initiatives we've spearheaded.) Big Time Rush will employ these same innovative marketing initiatives (which are our specialty), developed and implemented in coordination with the licensee marketing/PR team, including an integrated campaign of electronic, print and online advertising and promotion, publicity in TV, radio, magazines, newspapers and websites, retail appearances, contests, social media and more. We always develop millions of dollars' worth of annual media at no cost to our client’s retail partners. We’ve seen time and again great marketing gets customers in the door and great product keeps them coming back.
Gregory V. Redlitz PLC
9654 Heather Rd, Beverly Hills, CA 90210
For further information about Kendal Schmidt and Logan Mitchell, please contact:
Sherwin Ross - 213/884-8448; ace@aceross.com
All rights reserved © 2012 The Robert Thorne Company