Portfolio:

Snooki by Nicole Polizzi

Snooki Couture Brand Collection

Apparel and Accessories

 

   

Snooki, as the TV character on Jersey Shore, has mellowed.  She no longer devotes her life to partying.  She’s still wildly entertaining and popular but in a broader, more traditional sense, and her second MTV hit series (now filming Season 2) features her new baby boy and fiancé, making for more traditional reality TV fare.  

We are coming to you with the new and improved Snooki.

She is nearing 6 million Twitter followers, appears on a couple dozen talk show appearances annually, and has hundreds of website and magazine features.  With an audience bigger than the Kardashians, I submit Snooki is ripe for all catagories.  Her Bebe fashion endorsement earlier this year led to a sell-out of the dress she wore, and she made a stunning appearance at Spring New York Fashion Week.

 

Snooki’s brand is already a big success after just a few months of my work with her.  Her design look of hot animal print with bright colors is trending, and she's an influence on many of today’s top brands.

 

In beauty, the current Snooki fragrance is Snooki by Nicole Polizzi. It's the #1 top-selling full-price brand at all Perfumania stores nationally year to date, and it debuted at Kmart and a half dozen other retailers several weeks ago. The new Snooki fragrance, called Snooki Couture by Nicole Polizzi, will be unveiled on HSN during Snooki's special November 7 telecast.

The new fragrance will debut at all Perfumania doors on Black Friday and will expand to mid-tier and mass in Spring 2013. Also in Snooki's new beauty offering (but not pictured here) are Snooki-branded nail polish (featuring her Snookilicious-scented clear-tone polish base), nail decals and press-on nails.

These products are represented in gorgeous color stories, packaging and displays, and they will also be unveiled on the HSN telecast then expand to all Perfumania doors and go wide in Spring 2013.

 

 

 

Snooki delivers a fiercely loyal consumer demo.  Snooki’s audience loves everything Snooki.  Millions of TV viewers; nearly 6 million Twitter Followers; Facebook total weekly reach is regularly over 10 million.  She will attract her fans to her retail partners.  And, her fans are consumers who spend.

Snooki is retail friendly, and her products sell.  Thousands of retail doors already carry Snooki-branded products, with thousands more by Q1/Q2 2013.  Already the #1 seller year-to-date at professional tanning salons in the U.S. and the #1 full-price seller of fragrance at Perfumania year to date.  Expanding fragrance and introducing nails products soon to nearly 3,000 additional retail doors this week.  Snooki sold out all products on her two-hour HSN special last November, and she's set for another HSN special November 7.  Fashion headphones and related audio accessories launching at thousands of doors Q1 2013, jewelry coming in weeks and greeting cards coming end of year.

Snooki has a huge social media presence and non-stop media.  Millions follow Snooki on Twitter and Facebook.  National media covers Snooki non-stop, with many stories featuring her global brand business.  Over two dozen talk show appearances and radio interviews per year; hundreds of magazine/newspaper features and interviews per year; and she’s a favorite of The New York Times.  Snooki was the #1 national media story from CES January in Las Vegas, announcing her new line of fashion headphones; the bebe dress she wore on TV at the Grammy’s sold out nationally, within 24 hours; she was the #1 most-featured celebrity at the most recent New York Fashion Week; she's had her own Rolling Stone cover, and much more.

 

Snooki’s grown up and the CEO of her brand business, no longer a Jersey Shore party girl.  Snooki just became a mother and is planning her wedding.  She’s CEO of her emerging global brand business.  Leading beauty magazines such as Cosmopolitan, Allure, V and InStyle have featured Snooki beauty products.  See Snooki’s recent feature in V magazine showing a mature, stylish and beautiful woman, not the party girl of yesterday, at http://www.vmagazine.com/2012/05/snook-whos-talking/.

 

We know the value of celebrities to a beauty brand: we built and ran Mary-Kate and Ashley Olsen’s fashion, beauty, home and entertainment brand at Wal-Mart globally, with over $1 billion of annual global retail sales.  We know how to ignite a national spotlight of major media attention, celebrity appeal and surging foot traffic to a retail program.  Best, Robert

Gregory V. Redlitz PLC

9654 Heather Rd, Beverly Hills, CA 90210

For further information about Snooki please contact:

Sherwin Ross - 213/884-8448; ace@aceross.com

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