Sherwin "Ace" Ross
Talent | Leader | Designer | Photography | Resume | Rate Sheet
Is there a remote possibility that something could be missing in your marketing approach that is stopping you from having a winning edge?
Maybe, ...is there a possibility that someone can help you create your legacy that is deserving of your life's accomplishments?
Do you have absolutely 100% certainty that you are creating a legacy that your children will look back on and be proud of?
My 25 plus years of marketing experience can help you create that legacy if you allow me that special opportunity to be of service to you.
If I may be so humble as to share a few defining moments in my life that has caused others to be attracted to what I offer.
- In 1989 I created "She's got Legs". I designed and manufactured cotton lycra hip-hugger bellbottoms. My collection was carried nationally in Macy's.
- In 1996 I created "The One Clothing Company" and "The One Voice Foundation". Sales sky rocketed to $100 million in six years. Today the company is the partner and manufacturer of Forever 21.
- In 1998 I had the wonderful opportunity to work with Hilly Crystal' and create the first CBGB clothing collection for the runway. I made Hilly Crystal's first label and still have it on my desk today. Can you imagine if Hilly kept using the ANVIL tee shirts and labels? Hilly knew he had to have his own line. I am the consultant that helped create his 2 million dollar a year tee shirt business that is found all around the world in better department stores and boutiques.
Hilly and Sherwin 1999
Sherwin and Dov Charney at American Apparel in 2000
"Ross is a dynamic brand marketing and sales director with strong strategic marketing capabilities, an analytical mind, adventurous spirit and great ability to work as a leader and team player." "Matthew Choy, President Win Choice Hong Kong"
"The re-branding of the Pandora label into "One Clothing" had as much to do with the success of the company as Ross's excellent relationship with retailers, his price point and fast delivery time". "Darrell Hamilton, President Hamilton Communications"
Francis Harder, Director of Fashion Business Inc. calls Sherwin, "a natural marketer" and "one of the great creative problem solvers."
From the client's perspective, Joyce Segal of Joyce Leslie Stores said, "Sherwin is one of the most creative marketing guys out there, with an eye that's way ahead of the pack."
I would love to create the possibility of a free 20 minute conversation / consultation with you.
If you believe that there is something I can do to help you this is how I work:
| Consultation | 18.00 an hour. |
| Create a web site. | 499.00 complete development, search engine submission and hosting for one year. |
| Search Engine Optimization | 499.00 for 10 hours per month six month contract includes:
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*All fees are billed payable in advance through Pay Pal.
Fashions
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The Boutique at Michael Butler.com
clothing and accessories
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Private Label Apparel Manufacturers
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Sherwin's experience and leadership skills will help your company grow in sales, merchandising, and licensing.
Sherwin Ross leadership skills for One Clothing as President of Sales and Marketing helped create the powerful junior design and manufacturing business that is now Forever 21.
Sherwin directed national advertising and public relations campaigns in publications such as WWD, Fashion Market, California Apparel News, Seventeen, Cosmo Girl, Girls Life, and Teen, among many others. One Clothing also sponsored Z100's Jingle Ball at Madison Square Garden in 1999, participated in Girl's Rule and produced private labels including developing such lines as "CBGB", HAiR Apparel" and Golf Punk. One Clothing shot to $100 million in six years .
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Photography Ace Ross
Photography Ace Ross
Photography Ace Ross
Photography Ace Ross
Photography Ace Ross
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Actor/Musician | Designer | Photography |Give a Little
Leader | Brand Builder | Media Kit | The old Ace Ross Studios, Inc.
Ace's Kids | Photo Gallery | Email | Home
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- January 2009 - Present: AMERICAN APPAREL Los Angeles / Las Vegas
- Assisting in new store opening on Miracle Mile, Las Vegas.
- Worked Project Recovery with Dov Charney at Warehouse Street Factory in Los Angeles.
- Pointed out specific problems at premium outlet store to CEO.
- Worked 14 hour days assisting with complete makeover of premium outlet store in Las Vegas.
- Set a new standard by exhibiting a professional work ethic in sales and merchandising to young sales staff.
- Sales immediately increased 70% at premium outlet store. .
- 2007- Present: FRIENDS OF CASHMERE LLC
- Created "The Secure Snuggler" for the the luxury pet industry.
accountable for:
- Sales and marketing retail, wholesale, private label.
- www.securesnuggler.com design and development
- SEO and market demand
- Developed and produced product
- Photography
- Created sales and marketing plans.
- Plan and execute trade shows
- Source production, follow through production
- Contact:Steve Wasserman for reference: 818 705 6800
- 2006-2007 : WIN CHOICE AMERICA, Los Angeles
Director of Design, Sales & Marketing for Win Choice America
*A new division of Win Choice Asian Investment LTD
- Orchestrated a complete identity change from Kaida Apparel to Win Choice America brand in the USA. Created marketing and executed advertising.
- Opened communication with Dillard’s, Kohl's, Caresse Sleepwear, Too Cute Inc. for future business.
- Working with private branding accounts, (references available upon request), on product development
- Communicate with Hong Kong factory designers/ production for samples, costing, marketing package and scheduling.
- Samples follow through with buyers and production in US.
- Create concept for junior brand collections for Win Choice. This includes story boards, logos, art direction, colors and fabrics. Shop the stores for trend.
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Create and execute branding strategies for junior sportswear distribution/sales/marketing high-end and low-end campaigns.
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2004– Present FOUNDASCO USA,
Sales / Marketing / Distribution FOB Manila
Private label sales and marketing for privately owned factories in the Philippines.
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2000-2003 ACE ROSS STUDIOS : Los Angeles / New York.
Owner / Designer / Manufacturer / Sales & Marketing
Junior and young contemporary sportswear collection . Sold to better boutiques and department stores.
- 1996- 2000: THE ONE VOICE FOUNDATION: Los Angeles / New York
Founder/ Director
Created the non -profit with One Clothing to give back to the community. - Caused fundraising in the industry for children's education scholarships
- Caused fundraising in the industry to send clothing to disaster-stricken areas of the world.
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1995- 2000 : PANDORA CASUALS / ONE Clothing: Los Angeles / New York
Director of Sales/Marketing
Renamed the company ONE CLOTHING. -
Developed CBGB line with Hilly Krystal
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Created B Heart B for Bugle Boy licensing deal.
*Became President of Sales & Marketing. Traveled and marketed world wide, successfully building sales from $500K to $100 Million.
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1990-1996: SHE’S GOT LEGS: NYC
Owner / Manufacturer / Sales Marketing / Retailer
Created the cotton, lycra hip hugger bell bottom legging. The line was carried in Macy's and other fine retailers.
Confidential Reference Contact::
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Steve Wasserman
Wasserman, Comden & Cassleman
(818) 705 6800.
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Terry Martinez
California Apparel News
(213) 627-3737 ext 213
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Jeff Rudes
J-Brand Denim
(213) 749-3500
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Dov Charney
American Apparel
dov@americanapparel.net
Top ten primary responsibilities include:
1. Understanding the dynamics of the marketplace and the needs of your customers.
• Tracking the marketplace indicators and trends that
impact the retail segment your company competes in.
• Conducting customer research and competitive analysis, as
needed.
• Communicating marketplace findings with your marketing and
product teams.
• Transfer marketplace knowledge into successful marketing
strategies and branded communication.
2. Assisting in the development of company goals.
3. Working with the marketing team in setting and aligning brand and marketing goals.
4. Fiscally responsible for financial objectives of the eCommerce initiatives; develop budgets and ROI goals. Work in concert with your team and strategic partners, to develop strategies that increase sales for both the eCommerce department and your stores. Responsible for strategies, planning, implementation and coordination of eCommerce online SEO and offline marketing initiatives; drives site traffic through SEO marketing efforts.
5. Setting, implementing and coordinating the strategic direction for all direct marketing efforts. Track and monitor results.
• Brand positioning
• Brand development and marketing plans
• Direct marketing programs
• Local marketing
• Store and sales associate communication
• e-Marketing
• Marketing materials
• Advertising
• Public relations
• Associate materials
6. Ensuring all your branded communication is consistent with the company and brand positioning. Coordinating the development and implementation of all marketing campaigns, and trade show programs.
• Key messages
• Printed marketing materials
• e-Marketing
• Signage
• Advertising
• Other public communication (printed, electronic, verbal)
7. Working with the product team in the development of products that support the brand positioning and marketing programs.
• Featured products for marketing campaigns
• Product planning to ensure product availability and
appropriate allocations
8. Coordinate global trade shows.
9. Creating and executing new product launch initiatives from initial launch strategy through in store execution.
10. Supporting and developing associates to be successful in their careers with your company.